A cross‐cultural study of consumer perceptions about marketing ethics
Year of publication: |
1999
|
---|---|
Authors: | Singhapakdi, Anusorn ; Rawwas, Mohammed Y.A. ; Marta, Janet K. ; Ismail Ahmed, Mohd |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 3, p. 257-272
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Corporate policy | Ethics | Globalization | Malaysia | USA |
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