A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada
| Year of publication: |
2001
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| Authors: | Laroche, M. ; Toffoli, R. ; Zhang, Q. ; Pons, F. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 20.2001, 3, p. 297-318
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