A cross-national and cross-generational study of consumer acculturation to advertising appeals
Fernando R. Jimeneu, John Hadjimarcou, Maria E. Barua and Donald A. Michie
| Year of publication: |
2013
|
|---|---|
| Authors: | Jimeneu, Fernando R. ; Hadjimarcou, John ; Barua, Maria E. ; Michie, Donald A. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 5, p. 418-439
|
| Subject: | Advertising | Cross-cultural advertising | Cross-cultural studies | Cultural diversity | Globalisation | Mexico | Kulturelle Identität | Cultural identity | Mexiko | Globalisierung | Globalization | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Vergleich | Comparison | Interkulturelles Management | Cross-cultural management | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793489