A cross-national comparison of consumer research measures
Ravi Parameswaran ; Attila Yaprak
| Year of publication: |
1987
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|---|---|
| Authors: | Parameswaran, Ravi |
| Other Persons: | Yaprak, Attila (contributor) |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 18.1987, 1, p. 35-49
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| Subject: | Konsumentenverhalten | Consumer behaviour | Internationale Marktforschung | International marketing research | Vergleich | Comparison | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001027851