A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Raffaele Filieri, Zhibin Lin, Simona D’Antone, Elena Chatzopoulou
| Year of publication: |
2019
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|---|---|
| Authors: | Filieri, Raffaele ; Lin, Zhibin ; D'Antone, Simona ; Chatzopoulou, Elena |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 4, p. 376-394
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| Subject: | Brand equity | Chinese culture | Brand Mianzi | Brand popularity | Country of origin | Markenführung | Brand management | China | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0137-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060139