A cultural perspective on corporate branding : the case of LEGO Group
Majken Schultz and Mary Jo Hatch
| Year of publication: |
2005
|
|---|---|
| Authors: | Schultz, Majken ; Hatch, Mary Jo |
| Published in: |
Brand culture. - London [u.a.] : Routledge, ISBN 0-415-35598-2. - 2005, p. 15-33
|
| Subject: | Unternehmenskultur | Corporate culture | Dänemark | Denmark | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003239230