A culture-based approach to understanding the adoption and diffusion of new products across countries
Year of publication: |
2008
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Authors: | Yalcinkaya, Goksel |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 2, p. 202-214
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