A customer-based approach for selecting attributes and levels for preference measurement and new product development
Year of publication: |
2016
|
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Authors: | Steiner, Michael ; Helm, Roland ; Hüttl-Maack, Verena |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 21.2016, 4, p. 233-266
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Subject: | preference measurement | new product development | customers' needs | attribute sets | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Innovationsmanagement | Innovation management |
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