A customer relationship typology of product services strategies
Year of publication: |
2010
|
---|---|
Authors: | Furrer, Olivier |
Published in: |
The handbook of innovation and services : a multi-disciplinary perspective. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-374-8. - 2010, p. 701-721
|
Subject: | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
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