A customized method to compare the projected and perceived destination images of repeat tourists
Ying Qu, Yinyin Dong, Jing Gao
Year of publication: |
2022
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Authors: | Qu, Ying ; Dong, Yinyin ; Gao, Jing |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 25.2022, p. 1-11
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Subject: | Projected-perceived" destination image | Repeat tourists | Customization | Destination attachment | Core nodes | Social network analysis | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination | Internationaler Tourismus | International tourism |
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