A data-driven approach to personalized bundle pricing and recommendation
Markus Ettl, Pavithra Harsha, Anna Papush, Georgia Perakis
| Year of publication: |
2020
|
|---|---|
| Authors: | Ettl, Markus ; Harsha, Pavithra ; Papush, Anna ; Perakis, Georgia |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 22.2020, 3, p. 461-480
|
| Subject: | pricing and revenue management | retailing | OM practice | inventory theory and control | dynamic programming | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2018.0756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012242918