A data-mining framework for designing personalized e-commerce support tools
Year of publication: |
2009
|
---|---|
Authors: | Maciag, Timothy ; Śle̜zak, Dominik ; Hepting, Daryl H. ; Hilderman, Robert J. |
Published in: |
Data mining for design and marketing. - Boca Raton, Fla : Chapman & Hall/CRC, ISBN 1-4200-7019-3. - 2009, p. 235-250
|
Subject: | Data Mining | Data mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing |
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