A data mining framework for targeted category promotions
Thomas Reutterer, Kurt Hornik, Nicolas March, Kathrin Gruber
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Reutterer, Thomas ; Hornik, Kurt ; March, Nicolas ; Gruber, Kathrin |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 87.2017, 3, p. 337-358
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| Subject: | Cross-category purchases | Target marketing | Customized coupons | Clustering | Association rule mining | Data Mining | Data mining | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11573-016-0823-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707346