A decision support model for selecting product/service benefit positionings
Year of publication: |
2002
|
---|---|
Authors: | Krieger, Abba M. ; Green, P. E. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 142.2002, 1, p. 187-202
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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