A decision theoretic framework for profit maximization in direct marketing
Lars Muus; Hiek van der Scheer and Tom Wansbeek
| Year of publication: |
2002
|
|---|---|
| Authors: | Muus, Lars ; Scheer, Hielke Roelof van der ; Wansbeek, Tom |
| Published in: |
Econometric models in marketing ; 16. - Amsterdam [u.a.] : JAI [u.a.], ISBN 978-0-7623-0857-6. - 2002, p. 119-140
|
| Subject: | Direktmarketing | Direct marketing | Entscheidungstheorie | Decision theory | Betriebswirtschaftliches Ziel | Corporate objective | Gewinn | Profit | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Econometric models im marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001657512