A Descriptive Study of the Effectiveness of Internet Advertising on Consumer Buying Behavior in Nagpur City
Year of publication: |
2020
|
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Authors: | Dhore, Anupkumar |
Other Persons: | Godbole, Snehal (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 26, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3341924 [DOI] |
Classification: | M10 - Business Administration. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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