A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew and Amnuay Saengnoree
Year of publication: |
2018
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Authors: | Patcharanan Klankaew ; Amnuay Saengnoree |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 29.2018, 4, p. 487-506
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Subject: | service quality | brand image | customer satisfaction | switching deterrents | customer loyalty | mobile service providers | Thailand | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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