A different perspective on consumer engagement : exploring the experience of using health apps to support healthier food purchasing
Sarah Jane Flaherty, Mary B. McCarthy, Alan M. Collins and Fionnuala M. McAuliffe
| Year of publication: |
2019
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|---|---|
| Authors: | Flaherty, Sarah Jane ; McCarthy, Mary ; Collins, Alan M. ; McAuliffe, Fionnuala M. |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 3/4, p. 310-337
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| Subject: | app | engagement | food purchasing | healthy eating | self-congruence | User experience | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Gesundheit | Health | Lebensmittelkonsum | Food consumption | Lebensmittel | Food | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1576756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178444