A differential game model of the marketing-operations interface
Year of publication: |
2011
|
---|---|
Authors: | Erickson, Gary M. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 211.2011, 2 (1.6.), p. 394-402
|
Subject: | Spieltheorie | Game theory | Electronic Commerce | E-commerce | Innovation |
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