A differential game of advertising under vertical differentiation
Year of publication: |
2006
|
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Authors: | Colombo, Luca ; Lambertini, Luca |
Published in: |
The economics of vertically differentiated markets. - Cheltenham[u.a.] : Edward Elgar. - 2006, p. 191-207
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Subject: | Werbung | Advertising | Spieltheorie | Game theory | Produktdifferenzierung | Product differentiation | Duopol | Duopoly | Nash-Gleichgewicht | Nash equilibrium | Produktqualität | Product quality |
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