A diffusion model incorporating product benefits, price, income and information
Year of publication: |
1990
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Authors: | Horsky, Dan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 9.1990, 4, p. 342-365
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Subject: | Innovationsdiffusion | Innovation diffusion | Preismanagement | Pricing strategy | Konsumgüter | Consumer goods | Theorie | Theory |
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