A Diffusion of Innovations Approach to Investigate the Brand Name Change of a Higher Education Institution
Year of publication: |
2003-01-28
|
---|---|
Authors: | Tisdell, Jacqueline Eiswirth |
Other Persons: | Richard Nelson (contributor) ; Gene Sands (contributor) ; Denis Wu (contributor) |
Publisher: |
LSU |
Subject: | Mass Communication |
-
Martin, Amy Elizabeth, (2008)
-
Sinha, Tulika, (2011)
-
Preception of and Reactions to the Presence of URL's in Print Advertising of a Non-Technology Brand
Melancon, Neil, (2002)
- More ...
-
Nelson, Richard, (2008)
-
[Rezension von: Friedman, Daniel, Morals and markets, an evolutionary account of the modern world]
Nelson, Richard R., (2009)
-
Evolutionary economics and recounting of business history : commentary
Nelson, Richard R., (2015)
- More ...