A digital family affair : do family firms' characteristics enhance consumers' willingness to pay?
Year of publication: |
2023
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Authors: | Bargoni, Augusto ; Giachino, Chiara ; Troise, Ciro ; Alam, Gazi Mahabubul ; Quaglia, Roberto |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 188.2023, p. 1-11
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Subject: | Family firms | Covid-19 | Positioning & targeting | Digital | Consumer culture | Consumer psychology | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Familienunternehmen | Family business | Coronavirus | Familie | Family |
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