A direct proof of the existence of pure strategy equilibria in large generalized games with atomic players

Consider a game with a continuum of players where only a finite number of them are atomic. Objective functions and admissible strategies may depend on the actions chosen by atomic players and on aggregate information about the actions chosen by non-atomic players. Only atomic players are required to have convex sets of admissible strategies and quasi-concave objective functions. In this context, we prove the existence of pure strategy Nash equilibria, a result that extends Rath (1992, Theorem 2) to generalized games and gives a direct proof of a special case of Balder (1999, Theorem 2.1). Our proof has the merit of being simple, based only on standard fixed point arguments and finite dimensional real analysis.