A discriminant model for identifying scenarios of industrial new product failure
Year of publication: |
1979
|
---|---|
Authors: | Calantone, Roger ; Cooper, Robert G. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 7.1979, 3, p. 163-183
|
Subject: | Innovation | Statistik Klassifikationsanalyse | Kanada | Ontario | Quebec |
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