A dual-role trust model for social commerce : a Guanxi perspective
Year of publication: |
2021
|
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Authors: | Su, Chao ; Min, Qingfei ; Scornavacca, Eusebio ; Liu, Zilong |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 7, p. 1-17
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Subject: | Dual-role | Role theory | Social commerce | Trust | Vertrauen | Confidence | Soziales Netzwerk | Social network | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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