A dynamic approach to country‐of‐origin effect
Year of publication: |
1998
|
---|---|
Authors: | Lampert, Shlomo I. ; Jaffe, Eugene D. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 1/2, p. 61-78
|
Publisher: |
MCB UP Ltd |
Subject: | Country of origin | Globalization | International marketing | Marketing management | Multinationals |
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