A dynamic marketing-operations interface model of new product updates
R. Samuel Sale, Hani I. Mesak, R. Anthony Inman
| Year of publication: |
16 February 2017
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|---|---|
| Authors: | Sale, R. Samuel ; Mesak, Hani I. ; Inman, R. Anthony |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 257.2017, 1 (16.2.), p. 233-242
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| Subject: | Marketing | Diffusion of innovations | Lot sizing | New-product introduction timing | Sensitivity analysis | Innovationsdiffusion | Innovation diffusion | Innovation | Theorie | Theory | Produktentwicklung | New product development | Losgröße | Lot size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.07.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639390