A dynamic model of cross-category competition : theory, tests and applications
Year of publication: |
2009
|
---|---|
Authors: | Bandyopadhyay, Subir |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 4, p. 468-479
|
Subject: | Category Management | Category management | Substitutionsgüter | Substitute goods | Bayes-Statistik | Bayesian inference |
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