A Dynamic Model of Customer Loyalty to Sustain Competitive Advantage on the Web
| Year of publication: |
2002
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| Authors: | Verona, Gianmario ; Prandelli, Emanuela |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 20.2002, 3, p. 299-309
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