A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers
Year of publication: |
1995
|
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Authors: | Papatla, Purushottam |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 33.1995, 3, p. 261-271
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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