A dynamic perspective to the internationalization of small-medium enterprises
Year of publication: |
2012
|
---|---|
Authors: | Kamakura, Wagner A. ; Ramón-Jerónimo, María A. ; Vecino Gravel, Julio D. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 2, p. 236-251
|
Subject: | Internationaler Markteintritt | International market entry | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view |
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