A dynamic service quality cost model with word-of-mouth advertising
| Year of publication: |
1994
|
|---|---|
| Authors: | Archer, N. P. ; Wesolowsky, G. O. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 78.1994, 3, p. 355-366
|
| Publisher: |
Elsevier |