A dynamics-based approach to solutions typology : a case from the aerospace industry
Fabiana Nogueira Holanda Ferreira, Bernard Cova, Robert Spencer, João F. Proença
| Year of publication: |
October 2016
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|---|---|
| Authors: | Ferreira, Fabiana Nogueira Holanda ; Cova, Bernard ; Spencer, Robert ; Proença, João F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 58.2016, p. 114-122
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| Subject: | Aerospace | Business solution | Market shaping | Relationship | Servitization | Luftfahrtindustrie | Aerospace industry | Leistungsbündel | Bundling strategy | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.05.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011549374