A factor analysis of the product and service attributes offered by western nursery stock suppliers
Survey data from 311 garden centers, landscapers, and combined garden center|landscaping firms in selected western US trade centers were factor analyzed. Six first-order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six first-order factors were collapsed into three second-order factors: buyer-oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. © 1993 John Wiley & Sons, Inc.
Year of publication: |
1993
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Authors: | Foltz, John C. ; Harp, Aaron J. ; Makus, Larry D. ; Guenthner, Joseph F. ; Tripepi, Robert R. |
Published in: |
Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 9.1993, 3, p. 247-255
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Publisher: |
John Wiley & Sons, Ltd. |
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