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A Factor Analytic Study of Bla...
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A Factor Analytic Study of Black Models in Television Commercials.
Year of publication:
1977
Authors:
Hair Jr., Joseph F
;
Solomon, Paul J
;
Bush, Ronald F
Published in:
The Journal of Business
. - University of Chicago Press. - Vol. 50.1977, 2, p. 208-15
Publisher:
University of Chicago Press
Saved in:
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Extent:
application/pdf
Type of publication:
Article
Source:
RePEc - Research Papers in Economics
Persistent link: https://www.econbiz.de/10005832788
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