A fantastical exploration of the colour of magic in political advertising : discourse with a wizard
Year of publication: |
2016
|
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Authors: | Dermody, Janine |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 2, p. 215-232
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Subject: | Political advertising | Political persuasion | Political campaigns | Positive political massages | Negative political messages | Werbung | Advertising | Wahlkampf | Electoral campaign | Politik | Politics | Wahlverhalten | Voting behaviour | Werbewirkung | Advertising effects |
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