A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
Year of publication: |
2014
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Authors: | Chutani, Anshuman ; Sethi, Suresh P. |
Published in: |
Dynamic games in economics : [... 12th VW, held in Vienna between May 30th and June 2nd, 2012]. - Berlin : Springer, ISBN 3-642-54247-6. - 2014, p. 89-114
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Subject: | Marketingkooperation | Marketing cooperation | Industrie | Manufacturing industries | Handelsmarketing | Retail marketing | Konsumgütermarketing | Consumer goods marketing | Dauerhafte Konsumgüter | Durable goods | Einzelhandel | Retail trade | Oligopol | Oligopoly | Dynamisches Spiel | Dynamic game | Stackelberg-Wettbewerb | Stackelberg competition | Theorie | Theory |
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