A field study of the determinants of mobile advertising effectivenss
Yakov Bart; Andrew T. Stephen
| Year of publication: |
2012 ; Rev. vers. of 2012/38/MKT
|
|---|---|
| Authors: | Bart, Yakov ; Stephen, Andrew T. ; Sárváry, Miklós |
| Publisher: |
Fontainebleau : INSEAD |
| Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Feldforschung | Field research | USA | United States | 2007-2010 |
freely available
| Extent: | Online-Ressource (PDF-Datei: 49 S., 695,82 KB) |
|---|---|
| Series: | Faculty & research / Insead : working paper series. - Fontainebleau : [Verlag nicht ermittelbar], ZDB-ID 2112291-X. - Vol. 2012,63 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.1509/jmr.13.0503 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625575