A fluency heuristic account of supraliminal prime effects on product preference
Year of publication: |
2015
|
---|---|
Authors: | Fukawa, Nobuyuki ; Niedrich, Ronald W. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 11, p. 1061-1078
|
Subject: | Konsumentenpräferenzen | Consumer preferences |
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