A focus on consumer behaviours and experiences in an online shopping environment
| Year of publication: |
2015
|
|---|---|
| Publisher: |
Bingley : Emerald Group Publishing |
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Electronic Shopping | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | VII, 180 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 7 Beitr |
| ISBN: | 1-78560-871-1 ; 978-1-78560-871-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550877