A forecasting model to evaluate the profitability of price promotions
Heikki Rinne and Michael Geurts
| Year of publication: |
1988
|
|---|---|
| Authors: | Rinne, Heikki Juhani |
| Other Persons: | Geurts, Michael D. (contributor) |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 3.1988, p. 279-289
|
| Subject: | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001066286