Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management and Marketing Research, Vol. 5, No. 3, pp. 57-67 (2012) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing ; O32 - Management of Technological Innovation and R&D ; D10 - Household Behavior and Family Economics. General ; D81 - Criteria for Decision-Making under Risk and Uncertainty |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013089902