A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Rakesh R. Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah, Yunxia Zhu
| Year of publication: |
2022
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|---|---|
| Authors: | Mallipeddi, Rakesh R. ; Kumar, Subodha ; Sriskandarajah, Chelliah ; Zhu, Yunxia |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 1, p. 75-104
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| Subject: | social networks | seeding strategies | influencer marketing | combinatorial optimization | scheduling | genetic algorithm | Theorie | Theory | Soziales Netzwerk | Social network | Scheduling-Verfahren | Scheduling problem | Evolutionärer Algorithmus | Evolutionary algorithm | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3899 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821046