A framework for designing and implementing effective online coupons in tourism and hospitality
Year of publication: |
2013
|
---|---|
Authors: | Sigala, Marianna |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 19.2013, 2, p. 165-180
|
Subject: | Kundenbindungsprogramm | Loyalty program | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Tourismuswirtschaft | Tourism industry |
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