A framework for Facebook advertising effectiveness : a behavioral perspective
Year of publication: |
2020
|
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Authors: | Wiese, Melanie ; Martínez-Climent, Carla ; Botella-Carrubi, Dolores |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 76-87
|
Subject: | Attitudes | Behavior | Facebook | Social network advertising | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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