A framework for increasing business value from social media
Year of publication: |
2018
|
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Authors: | Trkman, Marina ; Trkman, Peter |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 31.2018, 1,2, p. 1091-1110
|
Subject: | Social media | web 2.0 | business value | purpose | technological capabilities | user involvement | case study | Social Web | Social web | Gerechtigkeit | Justice | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
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