A framework for key account management and revenue management integration
Xuan Lorna Wang; Ross Brennan
| Year of publication: |
2014
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|---|---|
| Authors: | Wang, Xuan Lorna ; Brennan, Ross |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1172-1181
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| Subject: | Key account management | Revenue management | Customer relationship management | Customer value | Service industries | Kundenwert | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Revenue-Management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439583