A framework for managing communication at the R&D marketing interface
A. W. Pearson and D. F. Ball
| Year of publication: |
1993
|
|---|---|
| Authors: | Pearson, Alan W. |
| Other Persons: | Ball, D. F. (contributor) |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 13.1993, 7, p. 439-447
|
| Subject: | Management | Industrieforschung | Industrial research | Marketing |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001159343