A framework for managing customer knowledge in retail industry
Year of publication: |
2012
|
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Authors: | Mukherji, Sourav |
Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 24.2012, 2, p. 95-103
|
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
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